Gina din kariuki biography of martin
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EP #89: Selling Your Story; Sharing Our Narratives In A Changing Africa w/ Gina Din- Kariuki, Founder & Executive Chair- Gina Din Group
Our guest this episode, Gina Din- Kariuki, is a powerful voice in the world of brand storytelling. Raised in an environment that championed reaching for dreams amidst a backdrop of a changing Africa, Gina witnessed firsthand the continent's resilience during a pivotal time where political, cultural, and technological shifts were shaping the world.
This dynamic upbringing ignited a lifelong passion within Gina: telling the stories of different brands and businesses. Her career began at an impressive 21-years-old, when she led the corporate affairs at Barclays Bank in Kenya- entrusted with redefining the company’s narrative for a more Africa-centric future. This marked the beginning of a remarkable journey that has seen Gina become a master storyteller for various brands.
In our conversation, Gina dives deep into the art of storytelling: ho
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Gina Din Lands Top Continental PR Job
Veteran PR guru Gina Din-Kariuki has been named as the new chair of Brand Leadership Group, a Pan-African marketing firm headquartered in South Africa. Gina Din is synonymous with PR and marketing in Kenya, with over 30 years experience in the sector.
Brand Leadership Group has ran some of the biggest marketing campaigns on the continent for the likes of MTN, Congo Express, Mail and Guardian Africa, Zanaco and Ghana’s NDC party. It was established in 2002.
It is part of Worldwide Partners Inc. , which describes itself as the world’s largest owner-operated agency network with over 70 agencies in 40 countries.
Din has been recently promoting her autobiography, Daughter of Africa, which chronicles her life and moments from her award-winning career.
Din is the founder of Gina Din Corporate Communications, which she established in 1997 after leaving her position at Barclays Bank after more than 12 years as the lender’s Comm
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PR Queen Gina Din: How inom Quit Lucrative Job to Build My Empire [VIDEO]
Gina Din-Kariuki founded Gina Din Corporate Communications in 1997, when she quit her position at Barclays Bank after more than 12 years as their Communications Manager.
At Barclays, she had earned the respect of not only her bosses, but also other leading corporates who were keen on poaching her. At a time when the Public Relations (PR) and corporate communications industry in Kenya was still in its nascent stages, Din had built a name for herself with creative campaigns and initiatives.
For Barclays, she had especially helped the bank shed the observation of an elitist, utländsk financial institution priced out of reach for many Kenyans. The Nanyuki-born Din-Kariuki had joined Barclays soon after graduating with a degree in Journalism from London School of Journalism in 1985.
In 1997, however, she felt she was at a crossroads and wanted to do something different. She also wanted to spend more time with her